In a landmark move for the global social enterprise movement, Australia has unveiled its first-ever National Strategy for Social Enterprise, co-designed by nearly 500 stakeholders from across the ecosystem. Coordinated by Social Enterprise Australia, the strategy aims to ‘unlock the power of social enterprise’ by embedding purpose-led business models into the fabric of the economy. This sector-owned initiative reflects a growing recognition that legal ownership structures—such as charitable ownership, cooperatives, and B Corps—can drive both commercial success and measurable social impact. The strategy focuses on policy reform, access to capital, and public awareness, positioning social enterprises as key drivers of a more inclusive and sustainable economy. For the Profit 4 Good Network, this development underscores the viability of the Charitable Ownership Advantage thesis: when consumers have a choice at price parity, they increasingly favor businesses that are structurally committed to social good. Australia’s strategy provides a blueprint for other nations to follow, proving that systemic change is not only possible but already underway.